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Over 50% of Indians brush their teeth with toxins linked to cancer.

90% of toothpaste sold contains chemicals that can cause inflammation, skin irritation, neurotoxicity and other side-effects.

You deserve to know what's in your toothpaste

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Results

You have selected Colgate Strong Teeth. Your toothpaste contains the following ingredients that you should be avoiding.

1. Titanium Dioxide (TiO2)

Added purely for aesthetics reasons, TiO2 has been found unsafe for human consumption by the European Union’s top food safety agency. The use of TiO2 as a food additive has been banned in the EU. The International Agency for Research on Cancer has linked inhalation of TiO2 to cancer. Given that some of the toothpaste we use daily gets inadvertently ingested, it is best to avoid TiO2 entirely.

2. Sodium Lauryl Sulfate (SLS)

SLS is a foaming agent that was originally developed for the laundry industry. The EWG’s Skin Deep Cosmetic Safety Database has categorized SLS as a “moderate hazard.” It has been linked to cancer, organ toxicity, skin irritation, endocrine disruption and neurotoxicity. SLS-free toothpastes have shown significant reduction in duration and pain among recurrent ulceration patients.

3. Sodium Monofluorophosphate

Fluoride is usually added as a key ingredient in the form of Sodium Fluoride or Sodium Monofluorophosphate. While it is widely accepted, studies have shown that fluoride exposure can result in developmental neurotoxicity leading to cognitive defects among children. In high doses, fluoride can be toxic to adults as well and is increasingly being recognized as an unnecessary addition to toothpaste especially given the popularity of safer alternatives like hydroxyapatite.

Results

You have selected Colgate Total. Your toothpaste contains the following ingredients that you should be avoiding.

1. Titanium Dioxide (TiO2)

2. Sodium Lauryl Sulfate (SLS)

3. Sodium Fluoride

Results

You have selected Colgate Visible White. Your toothpaste contains the following ingredients that you should be avoiding.

1. Triclosan

In the late '90s, triclosan was the main point for an advertising battle fought between Colgate and Pepsodent. Since then research has linked Triclosan to cancer development (in mice), negative effects on fertility, fetal development and rates of asthma. It’s use in personal care products has been severely restricted by both the US FDA and the EU. In India, this ingredient still appears on some toothpaste packs.

2. Titanium Dioxide (TiO2)

3. Sodium Lauryl Sulfate (SLS)

4. Sodium Fluoride

Results

You have selected Colgate Maxfresh. Your toothpaste contains the following ingredients that you should be avoiding.

1. Sodium Lauryl Sulfate (SLS)

2. Sodium Fluoride

Results

You have selected Colgate Charcoal Clean. Your toothpaste contains the following ingredients that you should be avoiding.

1. Sodium Lauryl Sulfate (SLS)

2. Sodium Fluoride

3. Charcoal

While this has become a popular ingredient in toothpaste due to its supposed whitening effects, it is very abrasive and can wear down your enamel. This can cause tooth sensitivity and cavities in the long run. A 2017 review found "insufficient clinical and laboratory data to substantiate the safety and efficacy claims of charcoal and charcoal-based dentifrices."

Results

You have selected Colgate Active Salt. Your toothpaste contains the following ingredients that you should be avoiding.

1. Sodium Lauryl Sulfate (SLS)

2. Sodium Monofluorophosphate

Results

You have selected Colgate Vedshakti. Your toothpaste contains the following ingredients that you should be avoiding.

1. Sodium Lauryl Sulfate (SLS)

2. Sodium Monofluorophosphate

3. Misunderstood “herbal” or “natural” claims

Several leading brands in India position themselves as herbal. However, it is worth noting that the herbal ingredients usually constitute only about 2 to 3% of the toothpaste by weight while base ingredients remain largely unchanged. These base ingredients often include the same toxins as all other toothpastes (eg: SLS, TiO2, fluoride, parabens etc.)

Results

You have selected Dabur Neem/Clove/Tulsi. Your toothpaste has the following concerns.

1. Lack of Remineralizing Agents

Your teeth lose minerals in a process called demineralization, which happens as you eat and drink throughout the day. Remineralization helps replace those lost minerals to keep your teeth strong and prevent tooth disease. While this product is fluoride free (which we like), there don’t seem to be any ingredients in this formulation which would aid the remineralization process. We recommend a toothpaste with hydroxyapatite.

2. Sodium Lauryl Sulfate (SLS)

3. Misunderstood “herbal” or “natural” claims

Results

You have selected Dabur Red. Your toothpaste has the following concerns.

1. Parabens

In 2016, the Ministry of Consumer Affairs issued a caution notice stating that the use of parabens in toothpaste has to be stopped immediately. Methyl parabens and propyl paraben are known to interfere with hormonal functions and contribute to the development of cancerous tumours. 40 breast cancer samples were studied by scientists from 2005 to 2008 wherein 99% of them had one type of paraben.

2. Sodium Lauryl Sulfate (SLS)

3. Lack of Remineralizing Agents

4. Misunderstood “herbal” or “natural” claims

Results

You have selected Dabur Meswak. Your toothpaste has the following concerns.

1. Lack of Remineralizing Agents

2. Sodium Lauryl Sulfate (SLS)

3. Misunderstood “herbal” or “natural” claims

Results

You have selected Patanjali Dant Kanti. Your toothpaste has the following concerns.

1. Lack of Remineralizing Agents

2. Sodium Lauryl Sulfate (SLS)

3. Misunderstood “herbal” or “natural” claims

Results

You have selected Patanjali Dant Kanti Sensitive. Your toothpaste has the following concerns.

1. Titanium Dioxide (TiO2)

2. Sodium Lauryl Sulfate (SLS)

3. Misunderstood “herbal” or “natural” claims

Results

You have selected Sensodyne Fresh Gel. Your toothpaste contains the following ingredients that you should be avoiding.

1. Titanium Dioxide (TiO2)

2. Sodium Lauryl Sulfate (SLS)

3. Sodium Fluoride

Results

You have selected Sensodyne Deep Clean. Your toothpaste contains the following ingredients that you should be avoiding.

1. Sodium Lauryl Sulfate (SLS)

2. Sodium Fluoride

Results

You have selected Sensodyne Repair & Protect. Your toothpaste contains the following ingredients that you should be avoiding.

1. Titanium Dioxide (TiO2)

Results

You have selected Sensodyne Repair & Protect. Your toothpaste contains the following ingredients that you should be avoiding.

1. Titanium Dioxide (TiO2)

2. Parabens

Results

You have selected CloseUp Everfresh+. Your toothpaste contains the following ingredients that you should be avoiding.

1. Sodium Lauryl Sulfate (SLS)

2. Sodium Fluoride

Results

You have selected Pepsodent Germicheck+. Your toothpaste contains the following ingredients that you should be avoiding.

1. Sodium Lauryl Sulfate (SLS)

2. Sodium Monofluorophosphate

Note: We have sourced ingredient information from public sources including the brands' own e-commerce listings. There might, however, be variations or changes in ingredients used across batches. We recommend that you read through the back of your current tube of toothpaste.

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